Questionnaire analysis

Double page Spread

A quick explanation of my choice of style. The main theme of the article was about subverting from the conventions we are used to seeing. Therefore I wanted to subvert from the conventions of a reggae magazine. 

Photos for DPS with evaluation

My photos are generally unconventional. There is no clear shot of the artists face in the photos. I endeavored to make my photos link to the article. I had changed the main story of the article, it more concerns an up and coming reggae and dancehall artist that feels that the conventions in society are ridiculous and people should break them and wear whatever they want to. Therefore it has the model in non-stereotypical attire of an artist in this genre, she wears different costume. The whole idea in the first picture is to create the mystery generated by this artist and her vastly unknown lifestyle. The edit here was to create the sense of an enigma, something you can't really make out. The mirroring of the image was mainly to incorporate two different edits together and see if they would work.

In the second photo, it is unedited. The flowers in the hair is something that would be expected of a child, children often being seen as innocent. this was used to contrast between her raunchy and, often explicit, music with her innocent appearance. 

The following three photos are the same as the first, the original being included among them. I just played around with different colours and filters to try and make the photo seem unconventional. The re-occurring theme through these photos is the want to be enigmatic. These ones are likely to be used on full page of the double page spread. 

The last photo is a photo that has been reflected and filtered. It is likely to appear on both sides of the double page spread. The whole idea was to have the double page spread in that colour scheme again with the intention of creating that enigmatic scene. 

On the whole I think my photos were good, each having their own positives and negatives. I think that each photo meets the mystery I want to create. However I feel that each one is a risk and will depend on how I layout the double page spread before I can fully evaluate the photos and whether or not they work.

For this sketch, I will have my model in a more provocative position, which is typical of the genre. Furthermore again I am going with the idea that she has boys in the palm of her hand

Due to my poor drawing skills, i'll provide a small explanation of my sketch. My idea is to have model wearing a tiara to show her position as queen of the genre. Also, she will have a number of boys in the palm of her hand to imply she has the boys where she wants them.

Media DP analysis

Media Draft Article

10am, she arrived. On time. Not something you hear too often, a celebrity arriving for an interview on time. She comes in and starts laughing. “I don’t know why I’m laughing, you look like my cousin though!” Lucky for her cousin then! This didn’t shock me, what shocked me was the thick east London accent.

Born and raised in the East end of London and then Essex, it seemed likely that ___ would have been influenced by pop music. But with two parents of Jamaican heritage and coming from families proud of that heritage, not even the British media could brainwash her into liking people like___. “If I wasn't at home, I was at my cousin’s. His dad was always playing some reggae and dancehall.” There was no escaping it. Her family brought the best from the west to the east, like we do. “It was everywhere! It was played at parties, gatherings etc.! I was exposed to it my whole life, so I developed a love for this genre of music.”

“I never let boys beat me at anything. I remember when I was like fourteen; I would beat my cousins at Sonic and Mario. They tried to say it wouldn’t happen again! It did.” It almost explains her passion for her music and her desire to get to the very top of the pile. Reggae and dancehall is a music genre dominated by the men, with women usually featuring as the eye-candy in the videos. ___Looks all set to change that. I went to one of Sean Paul’s concert (one of proper Jamaican ones, not the Americanized versions) and saw ___ open for him. She reminds me of The Weeknd. All these dirty, raunchy lyrics coming from a little, innocent girl. But with her moves, she leaves little to the imagination. ___ claims that she wants to carve her name into the history of reggae and dancehall, a name that people will talk about years after she is gone.

Music Video analysis

Magazine Case Study

L3 Magazine

L3 magazine was founded in 2007 by Natasha Von Castle.

With the creative leadership of Dominique Raphael, the companies Chief Creative Officer, L3′s brand and presence in the Caribbean-Urban market place has made it the most trusted source for timely information about Entertainment, Music and Culture.

L3 was originally a group of companies; including a publisher therefore they publish themselves.

L3 is currently situated in Toronto, Canada as well as New York and Kingston, Jamaica.

L3 mainly contains music artist that are popular in the reggae genre. Occasionally they will feature artists of a different genre but they would be from the Caribbean

P.S: it was difficult to compile a lot of information as the main website is no longer available and that was the sole source information that could be used.

Slideshare of Case study of label and artist

Genre Timeline

Magazine Planning

• My magazine will cover reggae and bashment music.
• My target audience are people in the UK who are fans of this genre of music between the ages of 19 and 27 because the majority of people of a black ethnic background have parents that would have come to the UK with this kind of music and they would have been exposed to it from a young age. It also applies to people of other ethnic backgrounds as they get exposed to the genre through the mixing of different cultures.
• The masthead of my magazine is...
• The masthead is likely to have a graffiti look to it with a red, yellow and green colour scheme. 
• The main image of my magazine front cover will be of a young woman, who is an up and coming bashment and reggae artist. I chose this because i found that people generally like to see what bright new talent is available as it provides them with something different to listen to.
• The shot that is likely to be used is either a close-up or a low angle shot. The reason being that the close up emphasizes that the main feature is her and it draws the focus towards her and the low angle shot gives the impression that she is superior as it would appear to the reader we are looking up to her.
• In terms of mise-en-scene, all I will need is a plain white background most likely. For the clothing I require a t-shirt or vest and denim shorts or leggings, the typical attire of a bashment/reggae female artist.

Magazine Planning

• My magazine will cover reggae and bashment music.
• My target audience are people in the UK who are fans of this genre of music between the ages of 19 and 27 because the majority of people of a black ethnic background have parents that would have come to the UK with this kind of music and they would have been exposed to it from a young age. It also applies to people of other ethnic backgrounds as they get exposed to the genre through the mixing of different cultures.
• The masthead of my magazine is...
• The masthead is likely to have a graffiti look to it with a red, yellow and green colour scheme. 
• The main image of my magazine front cover will be of a young woman, who is an up and coming bashment and reggae artist. I chose this because i found that people generally like to see what bright new talent is available as it provides them with something different to listen to.
• The shot that is likely to be used is either a close-up or a low angle shot. The reason being that the close up emphasizes that the main feature is her and it draws the focus towards her and the low angle shot gives the impression that she is superior as it would appear to the reader we are looking up to her.
• In terms of mise-en-scene, all I will need is a plain white background most likely. For the clothing I require a t-shirt or vest and denim shorts or leggings, the typical attire of a bashment/reggae female artist.
• 
  

Mood Board

Front Cover Analysis on Prezi

Front cover page.

Tyler Leon AS Media Student. Student by trade, kid at heart.

Magazine Analysis.