Media DP analysis

Media Draft Article

10am, she arrived. On time. Not something you hear too often, a celebrity arriving for an interview on time. She comes in and starts laughing. “I don’t know why I’m laughing, you look like my cousin though!” Lucky for her cousin then! This didn’t shock me, what shocked me was the thick east London accent.

Born and raised in the East end of London and then Essex, it seemed likely that ___ would have been influenced by pop music. But with two parents of Jamaican heritage and coming from families proud of that heritage, not even the British media could brainwash her into liking people like___. “If I wasn't at home, I was at my cousin’s. His dad was always playing some reggae and dancehall.” There was no escaping it. Her family brought the best from the west to the east, like we do. “It was everywhere! It was played at parties, gatherings etc.! I was exposed to it my whole life, so I developed a love for this genre of music.”

“I never let boys beat me at anything. I remember when I was like fourteen; I would beat my cousins at Sonic and Mario. They tried to say it wouldn’t happen again! It did.” It almost explains her passion for her music and her desire to get to the very top of the pile. Reggae and dancehall is a music genre dominated by the men, with women usually featuring as the eye-candy in the videos. ___Looks all set to change that. I went to one of Sean Paul’s concert (one of proper Jamaican ones, not the Americanized versions) and saw ___ open for him. She reminds me of The Weeknd. All these dirty, raunchy lyrics coming from a little, innocent girl. But with her moves, she leaves little to the imagination. ___ claims that she wants to carve her name into the history of reggae and dancehall, a name that people will talk about years after she is gone.

Music Video analysis

Magazine Case Study

L3 Magazine

L3 magazine was founded in 2007 by Natasha Von Castle.

With the creative leadership of Dominique Raphael, the companies Chief Creative Officer, L3′s brand and presence in the Caribbean-Urban market place has made it the most trusted source for timely information about Entertainment, Music and Culture.

L3 was originally a group of companies; including a publisher therefore they publish themselves.

L3 is currently situated in Toronto, Canada as well as New York and Kingston, Jamaica.

L3 mainly contains music artist that are popular in the reggae genre. Occasionally they will feature artists of a different genre but they would be from the Caribbean

P.S: it was difficult to compile a lot of information as the main website is no longer available and that was the sole source information that could be used.

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